Here they come: Your customers... and their complaints. Don't you wish you could just snap your fingers and make all their troubles go away without any further effort on your part? Well unfortunately, it's not that simple, especially if the complaints are over the Internet. At least you don't have people screaming in your face, but at the same time, that's no excuse to take their complaints less seriously. According to an article from Inc., that's why you're only hurting yourself and your business by letting customer complaints go by the wayside.
We all have something to complain about, even you, but if your complaints go ignored, wouldn't that just give you something else to complain about? The Internet is no different. Complaints should all be treated equally, regardless of where they come from. They should also be addressed as soon as possible to save your company's reputation, and hopefully retain your customers.
You can read more here in the article from Inc.