Hello Marketing Faculty
Think about incorporating the Sorrelli Challenge, Collegiate Challenge Competition sponsored by The Center for Retailing Solutions (CRS) into your Spring courses.
This year Sorrelli (jewelry, www.sorrelli.com) is sponsoring the competition. The Sorrelli Collegiate Challenge is designed to solve a problem for Sorrelli that entails developing a plan that will help expand their retail business. This is a great class assignment for marketing, retailing, entrepreneurship or small business management courses.
The competition spans Fall 2013 and Spring 2014. Teams are eligible to submit their entries in the Fall (2013) or Spring (2014). Deadline for the paper submission is March 14, 2014.
The competition will take place Thursday, April 3, 2014 at Kutztown University, Kutztown, PA. Each school or branch may submit up to 3 teams. Last year some of the colleges ran a local competition and then sent their top teams to the final competition. The competition will be judged on the written plan, and the presentation of the paper.
A few professors reported obstacles with students visiting the physical store. Based on this feedback, the rules were changed as follows:
As part of the competition, it is expected that each team will visit the Sorrelli Flagship Store, either formally or informally.
Addendum October 2, 2013. If the entire team can’t come to the store, one person from the team can represent the team. If travelling is an obstacle for the students, a Sorrelli representative can visit the class. Contact Rebecca Niebel to request a class visit.
There is also an update that Sorrelli wanted to share for any teams:
Update: Sorrelli is scheduled to open another store:
Sorrelli Store #2, Montclair, NJ, Tentative Grand Opening - mid-November 2013
The storefront is on a Church Street in Montclair with other retail stores including both mom-and-pop boutiques and national brands such as Anthropologie, Urban Outfitters and LuluLemon in the neighborhood. This area of Montclair is known for its high amount of foot traffic and many wonderful restaurants.
These changes are reflected in the updated case/rules (attached).
The top team will get $1,000 and a ‘traveling’ trophy that will be housed at the winner’s school. The second-place team will be awarded $500.
Click here to download the rules for the competition. If you have any questions, please contact Denise T. Ogden , Ph.D., from the Center for Retailing Solutions and Penn State (dto2@psu.edu).
The Sorrelli Collegiate Challenge
The Center for Retailing Solutions (CRS) is pleased to announce the
The Annual Collegiate Challenge competition, sponsored by a Pennsylvania
company. The Sorrelli Collegiate Challenge is designed to solve a problem
for Sorrelli that entails developing a plan that will help expand their
retail business. Sorrelli is a family-owned jewelry design company
founded in 1983 and based in Kutztown, Pennsylvania. Sorrelli jewelry is
handcrafted from genuine semi-precious stones and high-quality Austrian
crystals. This is a great class assignment for marketing, retailing,
entrepreneurship or small business management courses.
The top team will get $1,000 and a ‘traveling’ trophy that
will be housed at the winner’s school. The second-place team will be
awarded $500. Last year Kutztown University won the traveling
trophy.
The competition will span Fall 2013 and Spring 2014.
Teams are eligible to submit their entries in the Fall (2013) or Spring (2014).
Deadline for the paper submission is March 14, 2014. The
competition will take place Thursday, April 3, 2014 at Kutztown University,
Kutztown, PA. Each school or branch may submit up to 3 teams. Last year
some of the colleges ran a local competition and then sent their top teams to
the final competition. The competition will be judged on the
written plan, and the presentation of the paper.
If you have any questions, please contact Denise T. Ogden ,
Ph.D., from the Center for Retailing Solutions and Penn State (dto2@psu.edu). Click here to download the rules for the competition.
2013 Target Collegiate Challenge
AREA UNIVERSITIES DO BATTLE
They came ready and willing to tilt at windmills and tilt they did as five teams from area universities competed in the 2013 Center for Retailing Solutions (CRS) “Target Challenge”. On Tuesday, April 2, 2013, teams of student warriors from Penn State – Lehigh Valley, Penn State – Berks and Kutztown University battled for the CRS Challenge Traveling Trophy and $1,000 cash for first place. The competition was held in the Multipurpose room of the McFarland Student Union on the Kutztown University of Pennsylvania campus.
Kutztown proved too much for the other contenders as the team Direct Hit Marketing Solutions took home the trophy. Members of the team, Lillian Daly, Chris Rossi and Shane Puhlman under the guidance of Dr. James R. (Doc) Ogden generated an award-winning plan to help reduce retail shrinkage for the Target Corporation. Amy Lauricella, a senior field campus recruiter for Target, in conjunction with CRS Board Members Dr. Denise T. Ogden (Penn State – Lehigh Valley) and Jennifer Seagraves (a Target Representative on the CRS Board) developed an in-depth case study in regard to store shrinkage. The universities were provided the case study and the students developed wonderful plans that addressed this critical issue. Ms. Lauricella commented “…the cases the students created were amazing and in-line with some of the initiatives Target Corporation has undertaken to address the issue”.
One of the winning team members was asked why he got involved in the competition. His reply, “Doc Ogden asked me, and when Doc asks, you answer”. The second place award of $500.00 went to the Kutztown University team “Bullseye” made up of two students; Alyssa Graham and George Markert. The Penn State – Lehigh Valley teams TEAM PSULV and K.E.T. Consulting were made up of Steven Salloum, Tim Padilla, Corey Graffin and Colin Coleman (TEAM PSULV) and Ken Jancowicz, Elias Rabeh, and Tiffany Miller (K.E.T. Consulting). Penn State – Berks brought students Allison Wennell, Jace Mickley and Tia Miller (The Bulls Eye Experience). Penn State- Berks was guided by faculty members Professors Ada Leung and Jim SHankweiler; Penn State – Lehigh Valley was coached by Dr. Denise T. Ogden and the two KU teams were under the guidance of Dr. J.R. (Doc) Ogden.We’re thrilled to have such great companies sponsoring the event. We’re always looking for new sponsors as well. For information about the Center and the competition, please visit the website www.centerforretailingsolutions.org
Background:
The Target Collegiate Challenge is designed to solve a problem for Target Stores that deals with
reducing shortages in electronics and entertainment. The top team will get $1,000 and a
‘traveling’ trophy that will be housed at the winner’s school. The second team will be awarded
$125/person. Everyone participating will get a certificate.The competition will span Fall 2012 and Spring 2013. Teams are eligible to submit their entries in the Fall or Spring. Deadline for the paper submission is March 15. The competition will take place April 2, 2013 at Kutztown University, Kutztown, PA. Each school or branch may submit up to 3 teams. Last year some of the colleges ran a local competition and then sent their top teams to the final competition. This is a great class or club (e.g. SIFE, Business Clubs) project! The competition will be judged on the written plan, and the presentation of the paper.
The details of the Challenge are available through this link. We think presenting students with real business problems and having them develop solutions to those problems will help them bridge the gap between academics and the business world.
2013 Events
Mel & El: Bridesmaids Meets Glee
Mel & El combine comedy
and music to create a unique show sure to please. The award-winning duo
has appeared at Gotham Comedy Club in New York City. The Village Voice
lauds, “We haven’t had so much fun since seventh-grade sleepovers.”
Join these real-life best friends for a night of laughs as they perform their hit stage show at Kutztown University's Alumni Auditorium located
in the McFarland Student Union Building.Visit Mel and El's website to
see upcoming event dates and preview some of their hilarious videos. www.melandel.com
March 26 @ 7:30 p.m.
and
May 1 @ 7:30 p.m.
and
May 1 @ 7:30 p.m.
Turnip Stampede
Turnip
Stampede is based out of Syracuse, NY. The band consists of John
McConnell on rhythm guitar/vocals, Max McKee on bass/vocals, Adam Fisher
on lead guitar/vocals, and Kinyatta King on the drums. The four come
together to form an idiosyncratic mixture, combining everything from
jazz, funk, blues, and rock. The band creates creates creating an
uplifting atmosphere of sound and feel that moves the mind and body of
all who listen. Come join the band as they play songs from their newest
album Can You Hear What This Looks Like? Close your eyes and listen as
the Turnip Stampede creates a beautiful tapestry in your mind.
Event info: 7pm at MSU at Kutztown University on March 30th.
Hosted by CRS and AAF of Kutztown.
Opening Minds© Productions and TDOG© Entertainment In association with The Center for Retailing Solutions at Kutztown University
PRESENT
Ghost in the House©
STARRING ERNIE HUDSON
Friday, February 8th, 2013 at 8 p.m. at the Tompkins College Center at Cedar Crest College
Synopsis: “Ghost in the House” is a 90-minute one-man narrative play about America’s first African-American Heavy Weight Champion. Join Ernie Hudson as he portrays an elderly Jack Johnson looking back on his life, specifically the impact of racism on his career. The play is a collaboration between Ernie Hudson and director Frank Megna.
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