Hello Marketing Faculty
Think about incorporating the Sorrelli Challenge, Collegiate Challenge Competition sponsored by The Center for Retailing Solutions (CRS) into your Spring courses.
This year Sorrelli (jewelry, www.sorrelli.com) is sponsoring the competition. The Sorrelli Collegiate Challenge is designed to solve a problem for Sorrelli that entails developing a plan that will help expand their retail business. This is a great class assignment for marketing, retailing, entrepreneurship or small business management courses.
The competition spans Fall 2013 and Spring 2014. Teams are eligible to submit their entries in the Fall (2013) or Spring (2014). Deadline for the paper submission is March 14, 2014.
The competition will take place Thursday, April 3, 2014 at Kutztown University, Kutztown, PA. Each school or branch may submit up to 3 teams. Last year some of the colleges ran a local competition and then sent their top teams to the final competition. The competition will be judged on the written plan, and the presentation of the paper.
A few professors reported obstacles with students visiting the physical store. Based on this feedback, the rules were changed as follows:
As part of the competition, it is expected that each team will visit the Sorrelli Flagship Store, either formally or informally.
Addendum October 2, 2013. If the entire team can’t come to the store, one person from the team can represent the team. If travelling is an obstacle for the students, a Sorrelli representative can visit the class. Contact Rebecca Niebel to request a class visit.
There is also an update that Sorrelli wanted to share for any teams:
Update: Sorrelli is scheduled to open another store:
Sorrelli Store #2, Montclair, NJ, Tentative Grand Opening - mid-November 2013
The storefront is on a Church Street in Montclair with other retail stores including both mom-and-pop boutiques and national brands such as Anthropologie, Urban Outfitters and LuluLemon in the neighborhood. This area of Montclair is known for its high amount of foot traffic and many wonderful restaurants.
These changes are reflected in the updated case/rules (attached).
The top team will get $1,000 and a ‘traveling’ trophy that will be housed at the winner’s school. The second-place team will be awarded $500.
Click here to download the rules for the competition. If you have any questions, please contact Denise T. Ogden , Ph.D., from the Center for Retailing Solutions and Penn State (dto2@psu.edu).
The Sorrelli Collegiate Challenge
The Center for Retailing Solutions (CRS) is pleased to announce the
The Annual Collegiate Challenge competition, sponsored by a Pennsylvania
company. The Sorrelli Collegiate Challenge is designed to solve a problem
for Sorrelli that entails developing a plan that will help expand their
retail business. Sorrelli is a family-owned jewelry design company
founded in 1983 and based in Kutztown, Pennsylvania. Sorrelli jewelry is
handcrafted from genuine semi-precious stones and high-quality Austrian
crystals. This is a great class assignment for marketing, retailing,
entrepreneurship or small business management courses.
The top team will get $1,000 and a ‘traveling’ trophy that
will be housed at the winner’s school. The second-place team will be
awarded $500. Last year Kutztown University won the traveling
trophy.
The competition will span Fall 2013 and Spring 2014.
Teams are eligible to submit their entries in the Fall (2013) or Spring (2014).
Deadline for the paper submission is March 14, 2014. The
competition will take place Thursday, April 3, 2014 at Kutztown University,
Kutztown, PA. Each school or branch may submit up to 3 teams. Last year
some of the colleges ran a local competition and then sent their top teams to
the final competition. The competition will be judged on the
written plan, and the presentation of the paper.
If you have any questions, please contact Denise T. Ogden ,
Ph.D., from the Center for Retailing Solutions and Penn State (dto2@psu.edu). Click here to download the rules for the competition.
2013 Target Collegiate Challenge
AREA UNIVERSITIES DO BATTLE
We’re thrilled to have such great companies sponsoring the event. We’re always looking for new sponsors as well. For information about the Center and the competition, please visit the website www.centerforretailingsolutions.org
Background:

The competition will span Fall 2012 and Spring 2013. Teams are eligible to submit their entries in the Fall or Spring. Deadline for the paper submission is March 15. The competition will take place April 2, 2013 at Kutztown University, Kutztown, PA. Each school or branch may submit up to 3 teams. Last year some of the colleges ran a local competition and then sent their top teams to the final competition. This is a great class or club (e.g. SIFE, Business Clubs) project! The competition will be judged on the written plan, and the presentation of the paper.
The details of the Challenge are available through this link. We think presenting students with real business problems and having them develop solutions to those problems will help them bridge the gap between academics and the business world.
2013 Events
Mel & El: Bridesmaids Meets Glee
Mel & El combine comedy
and music to create a unique show sure to please. The award-winning duo
has appeared at Gotham Comedy Club in New York City. The Village Voice
lauds, “We haven’t had so much fun since seventh-grade sleepovers.”
Join these real-life best friends for a night of laughs as they perform their hit stage show at Kutztown University's Alumni Auditorium located
in the McFarland Student Union Building.Visit Mel and El's website to
see upcoming event dates and preview some of their hilarious videos. www.melandel.com
March 26 @ 7:30 p.m.
and
May 1 @ 7:30 p.m.
and
May 1 @ 7:30 p.m.
Turnip Stampede

Event info: 7pm at MSU at Kutztown University on March 30th.
Hosted by CRS and AAF of Kutztown.
Opening Minds© Productions and TDOG© Entertainment In association with The Center for Retailing Solutions at Kutztown University
PRESENT
Ghost in the House©
STARRING ERNIE HUDSON

Friday, February 8th, 2013 at 8 p.m. at the Tompkins College Center at Cedar Crest College
Synopsis: “Ghost in the House” is a 90-minute one-man narrative play about America’s first African-American Heavy Weight Champion. Join Ernie Hudson as he portrays an elderly Jack Johnson looking back on his life, specifically the impact of racism on his career. The play is a collaboration between Ernie Hudson and director Frank Megna.
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