Welcome to the New World of Retail Marketing – 6 Revolutions in Retail That Are Changing Business

And new insights about how businesses connect, communicate, and converse with their customers

Presented in partnership with Kutztown University’s Center for Retail Solutions

Change. It’s inevitable in the retail business. Social networks, apps, and mobile marketing are quickly changing the way customers interact with retail brands. How do businesses balance traditional marketing methods with new technology, new competitors, and changing customer expectations? Are these new technologies right for their customers and their brand? How do businesses choose which ones to use? Is there really a first-mover advantage or is it better to wait until trends and technology go mainstream?

Learn about the 6 revolutions that are taking place in the retail industry and how businesses can adapt their marketing strategy to include the right balance of traditional tactics and new technology. Hear about retail success stories (and some failures) along with insights that are changing the way businesses market in today’s dynamic environment.

Tuesday, April 3, 2012
6:30 PM
Cedar Crest College, Allentown, in the Tomkins College Center - 1867 Room on Level 3

Cost: Greater L.V. Ad Club Members - FREE,
Non-members $10.00
Students - FREE with student ID
About our speaker…
Kim Richmond is a marketer, thought leader, author, speaker, and professor in the marketing arena. She is currently a Principal at Richmond Marketing + Communications, the marketing consultancy she founded.

She is a senior marketing executive with over 25 years of marketing and branding experience and has held senior marketing positions at major companies, including FAO Schwarz, Sears, Zany Brainy, The Right Start, Charming Shoppes and Kraft Foods.

Ms. Richmond is also an Adjunct Professor in the Department of Marketing at Saint Joseph’s University. She is the Chair of the Department of Marketing Advisory Board and a member of the Thought Leaders Panel for the Center for Consumer Research at Saint Joseph’s University.