The Sorrelli Collegiate Challenge

The Center for Retailing Solutions (CRS) is pleased to announce the The Annual Collegiate Challenge competition, sponsored by a Pennsylvania company.  The Sorrelli Collegiate Challenge is designed to solve a problem for Sorrelli that entails developing a plan that will help expand their  retail business.  Sorrelli is a family-owned jewelry design company founded in 1983 and based in Kutztown, Pennsylvania. Sorrelli jewelry is handcrafted from genuine semi-precious stones and high-quality Austrian crystals.  This is a great class assignment for marketing, retailing, entrepreneurship or small business management courses. 
The top team will get $1,000 and a ‘traveling’ trophy that will be housed at the winner’s school.  The second-place team will be awarded $500.  Last year Kutztown University won the traveling trophy. 

The competition will span Fall 2013 and Spring 2014.  Teams are eligible to submit their entries in the Fall (2013) or Spring (2014). Deadline for the paper submission is March 14, 2014.   The competition will take place Thursday, April 3, 2014 at Kutztown University, Kutztown, PA. Each school or branch may submit up to 3 teams.  Last year some of the colleges ran a local competition and then sent their top teams to the final competition.   The competition will be judged on the written plan, and the presentation of the paper. 

If you have any questions, please contact Denise T. Ogden , Ph.D., from the Center for Retailing Solutions and Penn State ( Click here to download the rules for the competition.