Know Your Logo

Creating a logo for your company can be easy if you want a simple logo.  If you want one that will stand out, and get your business noticed, then that might take a little more effort, and possibly money.  According to an article from, even though we can't all as lucky as Nike, with a simple 'swoosh' receiving global recognition, there’s nothing stopping us from trying.
A logo is your way of saying to the world "Here I am!"  So, make your appearance known.  Whether you design it yourself or you hire an outside firm, a logo can sometimes make or break the success of your business.  Think of some popular logos.  What do they have that you need?  A signature text?  A certain shape?  It doesn't have to be flashy or vibrant, but as long as it’s noticeable, then you can safely say that your business has a definitive logo.
Also, a logo doesn't have to be permanent.  Some have stood the test of time, like McDonalds, Coca-Cola, and Apple.  Others, such as Pepsi, Comedy Central, and some professional sports teams change logos every few years or so.  These makeovers could be due to a need to reintroduce themselves, or simply because their current logo has lost its luster and a new logo is in order.

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