Creating a logo for your company can be easy if you want a simple logo. If you want one that will stand out, and get your business noticed, then that might take a little more effort, and possibly money. According to an article from Inc.com, even though we can't all as lucky as Nike, with a simple 'swoosh' receiving global recognition, there’s nothing stopping us from trying.
A logo is your way of saying to the world "Here I am!" So, make your appearance known. Whether you design it yourself or you hire an outside firm, a logo can sometimes make or break the success of your business. Think of some popular logos. What do they have that you need? A signature text? A certain shape? It doesn't have to be flashy or vibrant, but as long as it’s noticeable, then you can safely say that your business has a definitive logo.
Also, a logo doesn't have to be permanent. Some have stood the test of time, like McDonalds, Coca-Cola, and Apple. Others, such as Pepsi, Comedy Central, and some professional sports teams change logos every few years or so. These makeovers could be due to a need to reintroduce themselves, or simply because their current logo has lost its luster and a new logo is in order.
You can read more here in the article from Inc.com.