The Stuff’n Mallows Collegiate Challenge Competition

College Instructors/Professors,

Think about incorporating the Stuff’n Mallows Challenge, Collegiate Challenge Competition sponsored by The Center for Retailing Solutions (CRS) into your Fall/Spring courses. This is the fourth annual competition and we are excited that more teams “play” each year. The first prize is $1,000 for the winning team and the second, $500.

This year Stuff’n Mallows (gourmet marshmallows, www.stuffnmallows.com) is sponsoring the competition. The Stuff’n Mallows Collegiate Challenge is designed to solve a problem for Stuff’n Mallows that entails developing a plan that will help expand their manufacturing business. The company sells to specialty food retailers and high end food markets. This is a great class assignment for marketing, retailing, entrepreneurship or small business management courses.

The competition can be incorporated into Fall 2014 and/or Spring 2015 semesters. Teams are eligible to submit their entries in the Fall (2014) or Spring (2015). Deadline for the paper submission is March 16, 2015. The competition will take place Thursday, April 9, 2015 at Kutztown University, Kutztown, PA. Each school or branch may submit up to 3 teams. Last year some of the colleges ran a local competition and then sent their top teams to the final competition. The competition will be judged on the written plan, and the presentation of the paper.

Click here to download the rules for the competition.


If you have any questions, please contact Denise T. Ogden , Ph.D., from the Center for Retailing Solutions and Penn State (dto2@psu.edu).